Read Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate Free Online


Ebook Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate read! Book Title: Branded Beauty: How Marketing Changed the Way We Look
The author of the book: Mark Tungate
Edition: Kogan Page
Date of issue: October 3rd 2011
ISBN: No data
ISBN 13: No data
Loaded: 1192 times
Reader ratings: 7.3
Language: English
Format files: PDF
The size of the: 21.32 MB
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Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business.


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Read information about the author

Ebook Branded Beauty: How Marketing Changed the Way We Look read Online! Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Second Edition 2008), Adland: A Global History of Advertising (2007) (listed among the best business books of 2007 by Library Journal) and Branded Male: Marketing to Men (2008), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty (Gestalten Verlag, 2006), about Rosso's life and the Diesel brand. The graphic design was by Barcelona-based creative collective Vasava.


Reviews of the Branded Beauty: How Marketing Changed the Way We Look


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